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Facts and Figures

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sb is the world’s foremost magazine for exemplary architecture, innovations, products and services from the fields of leisure centres, sports facilities, swimming pools and wellness, stadiums and arenas.

  • 3,300 print run
  • 2 languages (English & German)
  • 15,000 readers online
  • 6 issues per year 
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sb readership
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Locations were sb is published
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Editorial Programme

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Issue 1/2025 - Sports halls and arenas

Date of publication: 28.02.2025

 

Issue 2/2025 - Stadia and sports grounds

Date of publication: 30.04.2025

 

Issue 3/2025 - Aquatic and wellness facilities

Date of publication: 30.06.2025

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Issue 4/2025 - Activating Urban Spaces

Date of publication: 29.08.2025

 

Issue 5/2025 - IOC IPC IAKS Architecture Prize

Date of publication: 28.10.2025

 

Issue 6/2025 - Active Communities

Date of publication: 12.12.2025

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sb Media Data

Our media data provides a comprehensive overview of all marketing opportunities available through IAKS. In addition to traditional advertisements in sb magazine, you can choose from content-driven advertorials (in print and online), offprints, and inserts. We also offer a wide range of digital marketing options.

The IAKS team is here to help you select the most suitable issue and the right marketing format to match your company’s specific goals. Don’t hesitate to get in touch with us for personalized advice!

IAKS members receive a 15% discount on all marketing services.

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sb Mediadata in English
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sb Mediadata in German
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P&P package 

Professionals & Profiles (P&P) - The premium package for IAKS corporate members

P&P premium package is an exclusive offer for IAKS corporate members, designed to enhance your visibility and to position your business at the forefront of the sports and leisure facility industry.

What’s included in your P&P package:

Your feature in sb, on IAKS website and through IAKS newsletter
Present your company, your products and reference projects in up to three half-page features per year in sb. Share your innovations through impactful visuals and compelling content. Your features will also be presented on the IAKS website and through the IAKS newsletter, at no extra cost.

Company index listing in sb
Gain visibility in every issue of sb with your full company address and logo featured in the A–Z company index and service directory.

Premium database entry on IAKS website
Stand out in our online directory with your detailed company profile, including:

  • Up to 10 core business activities (regular 3 activities)
  • A detailed company description (profile, history, innovations, and references)

Make the most of your IAKS membership with this powerful communication and branding package. Fill in the application form and send it to sb@iaks.sport

The IAKS team is more than happy to give advice in choosing the right promotional solutions to help you reach your goals. Please get in touch with us!

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Professionals and Profiles EN.pdf
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News from our Members

Network

Campusfläche mit Spielfaktor

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Multifunktionaler Outdoor-Sportboden von Gerflor für Universität Magdeburg

Auf einer rund 1.700 m² großen Freifläche hat die Otto-von-Guericke-Universität Magdeburg eine moderne Outdoor-Sportanlage geschaffen – ein ideales Bewegungsangebot für Studierende und Beschäftigte. Bei der Bodengestaltung der Spielflächen fiel die Wahl auf die multifunktionalen Outdoorfliesen Sport Court PowerGame+ von Gerflor.

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Contact

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Max Rosenau_portrait pic.jpg

Firstname
Max
Lastname
Rosenau

Function
Marketing and event management / Editor "sb"
+49 (0) 221 168023-13
rosenau@iaks.sport

Contact

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Portrait Jannis Krampen

Firstname
Jannis
Lastname
Krampen

Function
Marketing & Sales
0221 16802317
krampen@iaks.sport